A branding refresh that looks right everywhere.
If your logo was made in a hurry ten years ago, I will tidy it up: a cleaner mark, a color palette and fonts that look right on trucks, signs and screens.
You don’t always need a brand-new identity. Often the right move is to keep what customers already recognize and make it sharper, more consistent and easier to use.
I start from your current logo and colors, keep what’s working, and fix what isn’t: muddy details that disappear on a phone screen, colors that print differently every time, or three versions of the logo floating around.
What’s included.
Logo cleanup or redesign
A crisp vector logo with horizontal, stacked and icon versions.
Color palette
Primary and accent colors with exact codes for screen and print.
Type system
Fonts for headlines and body text that work on the web and on paper.
Simple brand guide
A short guide showing how to use everything, so it stays consistent.
Social and print files
Profile images, cover images, business card and signage-ready files.
Website alignment
Your new brand carried through your website for one consistent look.
How it works.
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1
Discover
A free 30-minute call about your business, your customers and what a new lead is worth to you. You leave with a clear plan and a fixed quote.
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2
Design
I design your home page first so you can see the direction early. Two rounds of revisions, then I carry it through the rest of the site.
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3
Launch
I build, test on every device, connect your domain and Google profile, then hand you the keys with a short walkthrough. I stay on call for 30 days.
Branding refresh: common questions.
All frequently asked questionsDo I need a new logo to get a new website?
No. Plenty of businesses keep their logo. If it doesn’t hold up on screens I’ll suggest a light cleanup, but it’s always your call.
Will I lose the recognition I’ve built?
A refresh is designed to keep what customers recognize, like your name, core colors or symbol, while making it cleaner and more consistent.
What files will I get?
Vector and image files of every logo version in color, black and white, plus a short brand guide with your colors and fonts.
Let’s get you found.
Book a free 30-minute consultation with Homeport Digital. I’ll look at where you are now and tell you honestly what I’d do.
Not ready to talk yet? Get the free 2-page playbook.